Wittman Media
MARKETING ASSISTANT
JOB DESCRIPTION
Data entry & tracking for report creation (for clients – end of month task)
Reviewing data and entering into designated spreadsheet (Google sheets)
Look at previous months data to current month along with previous year’s same month
KPI tracking, lead cost, ROI, CTR
Create monthly report using templatePowerPoint creation
Deliver to Jared
Social media post creation & scheduling (Wittman Media)
Reviewing posts with Jared
Creating some static postsEditing short form video content
Reviewing video titles
Reviewing shorts spreadsheet
Scheduling video posts on LinkedIn and Facebook
Researching keywords and hashtags for Wittman Media brands
Creating YouTube thumbnails
Reviewing YouTube video titles
Scheduling videos on YouTube
Data tracking for views & engagement
Collaborate with other team members
Research
Market Research
Defining research goals
Analyzing data sources
Monitoring online forums, customer reviews, and social media
Look at emerging trends
Identify opportunities
SWOT analysis help
Competitive Research
Help identify strengths, weaknesses, opportunities, and threats
Assess digital presence on social media platforms
Study websites and marketing materials
SWOT analysis (Strengths, Weaknesses, Threats, Opportunities)
Demographic Research
Gather data on demographics
Work to understand psycho-demographics
Use third party research sites
Assist in Building Marketing Plans
Work with Jared in building a monthly marketing strategy
Work with Jared in building a market share analysis
Goal setting and strategy