Wittman Media Helps You Connect With Your Audience

Through Tailored Marketing Strategies

Marketing Services:

Fractional CMO

Gain Executive-Level Marketing Leadership without the Full-Time Salary

As your Fractional Chief Marketing Officer, we step in as a strategic partner to provide the high-level marketing leadership your business needs—without the cost or commitment of a full-time executive.

We offer:

Strategic Oversight
Align your marketing with your business goals. We audit your current efforts, develop data-driven strategies, and implement campaigns that drive qualified leads and long-term growth.
Team Management
We lead your internal team or external vendors, streamline communication, clarify responsibilities, and hold everyone accountable to timelines and KPIs.
Growth-Focused Planning
From positioning and messaging to customer journey mapping and budget allocation, we create a tailored roadmap designed to scale with your business.

Marketing Plan Blueprint

A Successful Business Starts With A Solid Plan

Our Marketing Plan Blueprint is a deep-dive, strategic roadmap tailored to your business goals. You’ll walk away with clear direction, powerful insights, and a plan you can actually implement.

We provide:

SWOT Analysis
Identify your strengths, weaknesses, opportunities, and threats so you can make smart, confident decisions.
Market Analysis
Understand your industry trends, audience behaviors, and positioning opportunities.
1-Year Marketing Plan & Budget
A detailed, customized strategy with quarterly focus areas, channel recommendations, and budget guidance.
Brand Guide
Clarify your messaging, voice, visual identity, and tone to ensure brand consistency across all platforms.
Digital Footprint Audit
Evaluate your current online presence and compare it directly to two key competitors—what you're doing well, and where you can win more market share.

SWOT Analysis

We Dive Deep Into Your Business

Our Comprehensive SWOT Analysis evaluates your business across four key areas: Strengths, Weaknesses, Opportunities, and Threats, giving you the clarity needed to make smart, strategic decisions.

What’s included:

Internal Business Review
An honest assessment of your company’s strengths and weaknesses, including operational gaps, brand perception, and current marketing efforts.
Competitive Comparison
Side-by-side SWOTs of two direct competitors, so you can identify how you stack up and where there’s room to outmaneuver.
Opportunity Mapping
Insights into untapped markets, customer segments, or strategic advantages you may not be leveraging.
Threat Awareness
Highlight external risks—industry shifts, market saturation, or competitor moves—that could impact your growth if left unaddressed.

Marketing Strategy & Budgeting

Great Marketing Starts with a Smart Strategy and a Smarter Budget

Our Marketing Plan + Budget Breakdown service gives you a custom-built roadmap for growth—complete with a clear spending plan so you know exactly where your dollars are going and what returns to expect.

What’s included:

1-Year Marketing Strategy
A tailored plan that aligns with your business goals, including key campaigns, timelines, and milestones across the year.
Channel Recommendations
Guidance on where to focus your efforts—SEO, paid ads, email, social media, direct mail, etc. based on your target audience and industry.
Budget Allocation by Channel
A breakdown of how much to invest in each marketing channel, including ranges for lean, standard, or aggressive growth models.
Cost Forecasts
Clear expectations on what services, tools, or hires may cost so you can prioritize what matters most without overextending.

Content Strategy

From Vision to Visibility

Your content should do more than just fill a feed—it should build connection, drive engagement, and generate results.

Our Content Strategy service helps you create a consistent, multi-platform approach to storytelling that aligns with your brand, resonates with your audience, and supports your business goals.

What’s included:

Content Audit
A review of your current content across platforms (video, social, website, etc.) to identify gaps, opportunities, and areas for improvement.
Platform-Specific Strategy
Tailored plans for YouTube, Instagram, Facebook, LinkedIn, TikTok, and more each with guidance on format, tone, and frequency.
Video Strategy
From short-form Reels to long-form YouTube series and educational content, we map out your video plan for engagement, visibility, and conversion.
Content Pillars & Themes
We define 3–5 key brand pillars to guide your storytelling and ensure consistency across all channels.
Distribution Plan
Guidance on how to repurpose and syndicate your content across platforms for maximum reach and efficiency.
Content Calendar
A practical roadmap showing what to post, when to post it, and how it supports your larger marketing goals.