CASE STUDIES
(click on the hamburger menus for a listing of companies studied.)
THE BRAND NEED
Heins Contracting engaged the Wittman Media team in a Fractional CMO role to provide marketing leadership and strategic guidance. At the time, their marketing was heavily concentrated in a single channel, with a significant portion of the budget invested there. As the company looked toward growth and expansion into additional markets, they needed clearer direction, diversification, and internal support to scale without overloading leadership.
OUR ROLE
The Wittman Media team works alongside ownership and leadership to guide marketing decisions tied directly to growth. This includes helping evaluate new markets, shaping campaign strategy around seasonality, and building a marketing team capable of executing consistently. A major focus has been removing day-to-day marketing pressure from the marketing and sales director so he can stay focused on higher-level initiatives.
Rather than operating like a traditional agency, the Wittman Media team functions as an extension of the company. The work centers on customer-first thinking, weighing both upside and risk in every decision, and zooming out to see the broader picture of where the business is headed. Communication is frequent, transparent, and collaborative, allowing leadership to feel supported without losing control or clarity.
THE IMPACT
While long-term metrics are still developing, the immediate impact has been clarity, confidence, and alignment. Marketing decisions are no longer siloed or reactive. The business is moving toward diversified channels, stronger internal structure, and a more scalable approach to growth as they expand into new markets.
From Bryan and Brandon Heins’ perspective, the partnership does not feel like working with an agency. It feels like working with someone who understands their customers, cares deeply about the direction of the business, and is committed for the long haul. The Wittman Media team operates at a high strategic level while maintaining the responsiveness and care of a small, invested partner, helping Heins Contracting think bigger while staying grounded in what matters most to their customers and their future growth.
THE BRAND NEED
Cardinal Heating and Air Conditioning brought me on to build a marketing department from the ground up. At the time, marketing efforts were fragmented, tracking was limited, and there was no centralized system tying strategy, execution, and performance together. They needed leadership, structure, and the ability to scale marketing alongside rapid company growth.
OUR ROLE
I joined Cardinal in August of 2020 and worked closely with ownership, primarily Craig, to align marketing objectives with business goals. I immersed myself in the business, learning their operations, customer base, and CRM systems including ServiceTitan. Starting as a one-person department, I built Cardinal’s marketing team by hiring and managing a content creator and videographer, establishing workflows, systems, and accountability.
We were able to plan and execute comprehensive, multi-channel marketing campaigns within days, not weeks. I managed a seven-figure marketing budget, tracked performance across all channels, tested new strategies, and pushed creative boundaries, particularly with video, to differentiate the brand in a competitive market and help to increase brand market share.
My role extended beyond execution. I served on the leadership team, contributing to high-level decisions that impacted the company’s long-term growth. I also traveled across multiple states for specialized training and knowledge sharing, bringing best practices back into the organization.
THE IMPACT
Over a three-year period, Cardinal experienced measurable, sustained growth tied directly to structured marketing efforts:
-Organic search visibility more than tripled
-Annual lead volume increased by roughly 30%
-Maintenance plan memberships more than doubled
-The plumbing department grew by over 80% in completed jobs
-The electrical department grew by more than 200%
-Overall company revenue grew by nearly 80% during my tenure
In addition to performance growth, I led award-winning creative initiatives. A customer appreciation campaign built around National Oreo Cookie Day earned Cardinal a Nexstar Spotlight Award. The campaign generated strong engagement across social platforms and reinforced brand loyalty among maintenance club members through a simple, thoughtful touchpoint. By the time I left in August of 2023, Cardinal had a fully functioning in-house marketing department, scalable systems, a strong content engine, and a clear understanding of how marketing could drive growth across every division of the company.
THE BRAND NEED
Adams Outdoor Advertising needed a video catalog of their Madison market that could be used as a practical sales tool. The goal was to clearly showcase billboard inventory, locations, and visibility in a way that sales teams could use during conversations with prospective advertisers.
OUR ROLE
The Wittman Media team partnered closely with Adams Outdoor Advertising’s sales manager and two sales representatives to shape the creative direction of the project. Using drone footage, we captured a comprehensive visual catalog of the Madison market, highlighting billboard placements and surrounding environments to give viewers a true sense of scale, traffic flow, and exposure.
In addition to the video catalog, the Wittman Media team captured high-quality photography of newly installed product boards across multiple counties. These images were designed to be used in sales sheets and presentations, giving the sales team polished, up-to-date visuals to support their pitches.
THE IMPACT
The finished video and image assets provided Adams Outdoor Advertising with a clear, professional sales toolkit tailored to their products in the Madison market and beyond. Communication throughout the project was smooth and collaborative, and the final deliverables met the needs of both sales leadership and frontline sales representatives. The visuals continue to support sales efforts by helping prospects quickly understand inventory options and market reach without needing to visit locations in person.
THE BRAND NEED
MAC5 Services engaged the Wittman Media team in a Fractional CMO style role. The company was looking for marketing guidance, structure, and support as they worked to grow and improve how their marketing function operated internally.
OUR ROLE
The team worked closely with the marketing assistant to help develop skills, improve execution, and bring more structure to content creation and campaign support. This included guidance on prioritization, process, and how to think through marketing decisions with the customer and business goals in mind.
THE IMPACT
The marketing assistant gained clearer direction, stronger foundational skills, and a better understanding of how marketing fits into the bigger picture of the business. This engagement highlights the Wittman Media team’s ability to adapt and create value even when scope or buy-in is limited, focusing on mentorship, education, and long-term skill development to support the client wherever progress is possible.
THE BRAND NEED
North Central Utility was initially looking for a video partner to help create educational content for YouTube and social media. The goal was to better explain what they do, educate their audience, and build consistency in how the brand showed up online.
OUR ROLE
I worked directly with the owners of NCU on a series of educational video projects. As the scope and trust grew, the relationship evolved into a full-time marketing leadership role where I stepped in as Marketing Manager.
In that role, I built and managed NCU’s internal marketing function. This included creating in-house marketing tools for the sales team, hiring and managing a marketing assistant to support ongoing content creation, and traveling to multiple NCU locations across several states to record training and educational videos.
One of the largest initiatives was leading a multi-year internal video project designed to capture the “NCU way” of doing things. These videos were built to standardize training across all locations and serve as a long-term internal resource for onboarding and development. I also developed and executed marketing campaigns that supported both the parts and service departments, ensuring marketing efforts aligned with operational goals.
Beyond video, my responsibilities covered the full marketing ecosystem, including market research, data analysis, agency coordination, stakeholder presentations, internal and external communications, website content and SEO improvements, social media management, email campaigns, event planning, apparel and promotional design, analytics tracking, and the creation of marketing collateral across digital and print channels. I oversaw internal and external video series for recruiting, training, and promotion, managed interns, and handled end-to-end production from concept and scripting through filming, editing, motion graphics, and distribution.
THE IMPACT
The work helped establish a structured, scalable marketing operation inside NCU and created long-term training and sales assets used across all locations. The campaigns and video systems put in place supported multiple departments and improved internal alignment around how the company communicated and trained its teams.
The visibility and quality of this work ultimately caught the attention of Cardinal Heating and Air Conditioning, opening the door for me to interview for their open marketing position and further validating the impact of the systems and content built at NCU.
THE BRAND NEED
The Tavern League of Wisconsin needed consistent, professional video and image coverage for their biannual conventions. Beyond documentation, they wanted content that served multiple purposes: immediate event storytelling, member education, and long-term value for their organization and members.
OUR ROLE
I supported the Tavern League across four conventions, capturing both video and photography throughout each three-day event. In addition to ongoing coverage, a recap video was produced and shown at the end of each convention to reflect the experience in real time. As the relationship evolved, we expanded beyond event coverage into structured content creation, including recording frequently asked questions and educational videos for members. During the second and third conventions, we recorded 30 videos each time, focused on answering common member questions and addressing recurring challenges.
THE IMPACT
The recap videos helped reinforce the value of the convention experience while attendees were still onsite. The broader video library was used across the Tavern League’s website and member newsletters, giving the content a long shelf life beyond the events themselves. The FAQ videos became a practical resource for members, helping them find answers quickly and reducing friction around common issues. Over time, the work shifted from simple event coverage to a scalable content system that continued to serve members long after each convention ended.
THE BRAND NEED
The Tasting Room of Monona was looking for video content they could use across social media to better showcase their events and overall atmosphere. Beyond day-to-day content, they wanted a way to visually communicate what customers were missing if they did not attend, and to use that content to promote future and repeat events.
OUR ROLE
The Wittman Media team focused on capturing the experience rather than just the event itself. The videos highlighted the energy of the space, the interactions between guests, and the unique details that made each event feel special. The content was created with reuse in mind, allowing it to live both as real-time social content and as promotional assets for upcoming events in the following year.
THE IMPACT
The videos gave the Tasting Room a clear visual library they could rely on to promote future events with confidence. Instead of having to explain what an event was like, they were able to show it. This helped set expectations for new customers, reinforced the brand’s atmosphere, and created repeatable promotional assets that continued to deliver value well beyond the original events.
THE BRAND NEED
inTank was looking for help creating clear, effective product videos that could be used across their website, YouTube, and online shopping platforms. Many of their existing videos were outdated and did not clearly explain how the products worked, which led to customer confusion and unnecessary support questions.
OUR ROLE
We batch recorded multiple product videos across three separate production days to create a consistent, scalable video library. Each video combined clean product shots with subtle animations designed to visually explain how the products functioned and why they mattered.
The focus was clarity and education, not overproduction, so customers could quickly understand the product before purchasing.
THE IMPACT
Collectively, the videos have generated nearly 300,000 views and contributed directly to increased product sales. At the same time, customer service questions dropped significantly because the videos answered common questions upfront.
As owner Steve T. put it: “We hired Wittman Media to shoot new product videos, as well as redoing older outdated videos for our website, YouTube, and other shopping areas of the internet. The response from our customers about the videos has been outstanding. Sales of these products are up and customer service questions are way down. Goal met.”
THE BRAND NEED
Lighthouse Legacies wanted to get started with video but needed help building confidence on camera and understanding how video could support long-term content goals. The brand was also looking for direction on how to properly launch and grow a presence on YouTube without feeling overwhelmed by the platform.
OUR ROLE
The Wittman Media team began by working closely with the founder to create 20 short-form video pieces designed specifically to help him get comfortable on camera. These were intentionally low-pressure, repeatable recordings that focused on clarity, confidence, and finding a natural on-camera rhythm.
Alongside short-form production, the Wittman Media team served as a content consultant, helping shape a YouTube strategy that aligned with his voice, message, and long-term vision. As his podcast developed, the team took on the role of breaking full podcast episodes into short-form clips, creating consistent, platform-ready content to support channel growth and visibility.
THE IMPACT
The result was a smoother, more confident transition into video and a clear content system that supported YouTube growth without requiring the creator to reinvent the wheel each week. By repurposing podcast content into short-form video, Lighthouse Legacies gained a scalable way to stay consistent, expand reach, and build momentum across platforms while staying focused on the core message of the brand.
THE BRAND NEED
Faith2Influence was looking for a scalable way to create consistent video content without overwhelming their schedule. The goal was to build momentum across short-form platforms, support long-form podcast growth, and educate their community on the role video plays in building trust and influence online.
OUR ROLE
The Wittman Media team partnered directly with the owner to execute structured marketing days built around batching content at scale. Across four separate sessions, the team batch recorded between 90 and 100 short-form videos per session, creating a deep content library that could be distributed consistently over time.
In addition to short-form content, the Wittman Media team led a dedicated marketing day focused on podcast production. Multiple podcast episodes were batch recorded in a single session, allowing Faith2Influence to release weekly episodes throughout the following quarter without ongoing production pressure.
In June of 2024, the Wittman Media team also became a sponsor of a Faith2Influence live event. During the event, the team provided education to attendees on the importance of video in modern marketing, supported the event with professional video services, and produced multiple video assets designed for future promotional use.
Beyond direct deliverables, the Wittman Media team played an active role within the broader Faith2Influence online community. This included offering feedback, guidance, and encouragement to Christian coaches as they worked through getting started on video and building confidence in their content.
THE IMPACT
Faith2Influence walked away with a repeatable content system, a substantial video library, and the ability to stay consistent across platforms without burning out. The podcast batching created predictable long-form content, while the short-form strategy supported visibility and engagement throughout the community. The event sponsorship and educational presence further positioned Wittman Media as a trusted voice within the Christian coaching space and reinforced the value of video as a tool for connection, clarity, and growth.
THE BRAND NEED
Freespoke was looking for guidance on how video could be used more intentionally to promote the brand and expand its reach. The focus was not on large-scale production, but on clarity around messaging, visibility, and how to show up on video in a way that aligned with the brand’s voice and values.
OUR ROLE
As part of a private coaching session the Wittman Media team worked directly with Freespoke on the importance of using video as a core brand amplifier. This included strategic marketing consulting around different opportunities to increase awareness and get the brand in front of new audiences.
To support that strategy with action, the Wittman Media team incorporated the creation of 15 to 20 short-form videos as part of the coaching package. These videos were designed to be practical, repeatable, and easy to deploy across social platforms, helping translate strategy into real-world execution.
THE IMPACT
The session helped Freespoke gain clarity and confidence around using video as a marketing tool rather than treating it as an afterthought. The short-form content provided immediate assets the brand could use to increase visibility, while the strategic guidance helped shape how video fit into a broader marketing and growth conversation moving forward.
THE BRAND NEED
The Profitable Christian Business was preparing to launch new programs and needed clear, purposeful video content to support those launches. The focus was on using video to communicate value, clarify messaging, and support the rollout of their offers without overcomplicating production.
OUR ROLE
As part of a private coaching session through Faith2Influence, the Wittman Media team worked with the program owners to identify where video would be most effective within their launches. Together, we developed and recorded targeted video content designed to support specific programs, ensuring each piece aligned with the audience, offer, and intended outcome.
THE IMPACT
The result was a set of focused video assets built specifically to support upcoming program launches. The coaching and execution helped the team use video more strategically, giving them confidence in how their content showed up and how it supported their business goals moving forward.
THE BRAND NEED
Outside the Walls wanted to better communicate what they do, who their events are for, and why community matters, especially for people who may not be connected to a church. The owner was initially hesitant about the role video could play, unsure if it would resonate with their audience or feel authentic to their mission.
OUR ROLE
The Wittman Media team led a structured marketing day that resulted in 83 short-form videos recorded in a single day. These videos were designed to clearly explain the heart behind Outside the Walls, highlight community impact, and invite people into their events in a way that felt welcoming rather than promotional. The videos were distributed across social media platforms, with a strong focus on Facebook and YouTube. In addition to short-form content, the Wittman Media team created three dedicated event videos to showcase and promote their core community gatherings:
Holy Smokes
An intentionally designed environment for comfort, conversation, and spiritual connection. The video highlighted a relaxed hour focused on faith, hope, and love, including a short presentation about Jesus, guided discussion, and a closing prayer of blessing. The goal was to show that this is a safe, welcoming space for people who may not feel connected to a church.
Holy Grounds
A community focused gathering centered around hospitality. The video captured the warmth of a coffee shop setting, shared conversation, and a space designed for people to relax, feel refreshed, and experience meaningful connection through a spiritual lens without pressure.
Dads at Dave’s
A midweek gathering for men of all ages across the Madison area. The video showcased the laid-back environment, self-serve breakfast and coffee, the Man Cave Garage setting, and the simple joy of conversation and community. The emphasis was on flexibility, belonging, and showing up however long you are able.
THE IMPACT
The short-form videos helped Outside the Walls gain momentum and confidence in using video as a communication tool. Their YouTube channel grew from zero subscribers to 75 within a few months. Facebook performance was even stronger, with videos generating hundreds of views, engagements, and encouraging feedback from people throughout the local community.
Most importantly, the content helped clearly communicate the heart of the organization and the purpose behind each event. What began with hesitation turned into confidence, and the owner is now preparing for a second marketing day to record additional video content. The video assets continue to support event promotion, community growth, and long-term visibility for the mission of Outside the Walls.
THE BRAND NEED
The Realife Process® was looking to better position Teresa as a speaker while also increasing visibility and consistency across YouTube. They needed polished assets that reflected her voice and message, as well as a system to turn long-form content into repeatable growth.
OUR ROLE
The Wittman Media team created a speaker reel for Teresa during a Faith2Influence conference, capturing her presence, delivery, and message in a way that could be used for future speaking opportunities. From there, the team partnered with The Realife Process® to break down Teresa’s podcast series into short-form video content designed specifically to support YouTube growth and audience engagement. Rather than treating each clip as standalone content, the focus was on consistency, clarity, and making it easier for the right audience to discover her message through video.
THE IMPACT
After working with the Wittman Media team, The Realife Process® saw a dramatic increase in YouTube performance. Overall channel views grew by several thousand percent, and subscriber growth increased by more than 80%. The short-form strategy helped extend the life of existing podcast content, reach new viewers, and build steady momentum on YouTube without requiring additional long-form production.
The result was stronger positioning for Teresa as a speaker and a clearer, more effective video presence that supported both visibility and long-term growth for The Realife Process.
THE BRAND NEED
ILEETA was already creating content, but growth on YouTube was slow and inconsistent. While the channel had been active for an extended period, the content was not driving meaningful momentum in views or subscriber engagement. They needed a clearer short-form strategy that better supported discoverability and audience growth.
OUR ROLE
The Wittman Media team stepped in to support short-form content strategy and execution, focusing on how existing content could be edited, positioned, and deployed more effectively for YouTube. The work centered on improving pacing, clarity, and consistency so short-form videos better served the platform and the audience.
Rather than increasing volume for the sake of volume, the emphasis was on making each piece work harder by aligning it with how YouTube surfaces and rewards content.
THE IMPACT
After working with the Wittman Media team, the channel experienced a significant acceleration in performance over a much shorter time window. Overall views more than tripled compared to the previous period, despite the timeframe being a fraction of the length. Subscriber growth also accelerated, adding nearly 30% more subscribers relative to the existing base in just a few months.
The shift demonstrated how focused short-form strategy and execution can dramatically improve reach and engagement without changing the core message or increasing production burden.
THE BRAND NEED
Dr. Richelle | Abundant Life Coach wanted to better understand how video could support marketing efforts in a way that felt aligned, authentic, and relationship driven. The goal was not immediate promotion, but building connection and trust with the right audience so future conversions could happen naturally over time.
OUR ROLE
The Wittman Media team worked with Dr. Richelle to clarify the role video plays in connecting a brand to its audience, especially in a care based, trust sensitive space. We then led a structured marketing day focused on batching purposeful content at scale.
During that session, the team recorded 84 short form video pieces designed to clearly communicate her voice, values, and expertise. Each video was created with intention, making them suitable for YouTube and distribution across multiple social media platforms without feeling repetitive or forced.
THE IMPACT
The marketing day gave Abundant Soul Care a deep, reusable content library and a clear framework for how video supports long term brand connection. Dr. Richelle walked away with greater confidence in using video as a marketing tool and a stronger foundation for building trust with her audience, positioning the brand for future engagement and conversion as visibility continues to grow.
THE BRAND NEED
Pet Supplies Plus was looking for an outside perspective on how a nationally recognized brand could create more impact at the local level. While the brand has strong national marketing, the owner wanted clarity around how individual stores could better connect with their local communities and drive more in-store engagement.
OUR ROLE
The Wittman Media team worked directly with the owner in a focused consulting engagement to evaluate how the brand was showing up locally. This included reviewing social media presence, link structures, and how national assets were being translated at the local level. During this process, several inconsistencies were identified in social media linking and local visibility that were limiting reach and effectiveness.
The team provided strategic ideas around improving local impact, strengthening neighborhood connection, and creating more intentional buying moments inside the stores. We also discussed how video could be used across social media platforms to create stronger relationships with local customers and position each store as part of the community rather than just a retail location.
THE IMPACT
The consulting session gave the owner clearer insight into where local opportunities were being missed and how small adjustments could create outsized impact. The recommendations provided a roadmap for improving local engagement, increasing visibility, and using video as a tool to better connect with neighbors and customers in a way that supports both brand loyalty and in-store purchasing.
THE BRAND NEED
ECO Tree and ECO Concrete were looking for marketing guidance and consistent video support to better promote their services. They needed help not only with strategy, but also with execution, including ongoing video editing and a clearer path for producing promotional content without overloading their internal team.
OUR ROLE
The Wittman Media team provided marketing consulting alongside a full year of video content editing support. This ensured existing and newly created footage could be turned into usable, on-brand content throughout the year rather than sitting unused.
In addition, the Wittman Media team facilitated and managed a partnership with a trusted video subcontractor. This partnership supported the creation of a series of promotional videos for both ECO Tree and ECO Concrete, while also giving the brands reliable production support and marketing guidance as content was rolled out.
THE IMPACT
The engagement gave ECO Tree and ECO Concrete a more consistent and dependable video presence without requiring them to build everything internally. By combining strategy, editing support, and a managed subcontractor relationship, the brands were able to create and maintain a steady flow of promotional content while staying focused on their core operations and growth.
THE BRAND NEED
Spotz was preparing to promote the launch of a startup and needed social media video ads designed specifically for paid advertising. The goal was to quickly create professional, scalable video assets that could clearly communicate the value of the product and support early-stage growth.
OUR ROLE
The Wittman Media team partnered with both the client and their marketing agency to develop and execute advertising-focused video content. This included collaborating on creative direction, messaging, and structure to ensure the videos were optimized for performance across social platforms.
To keep production efficient, the team recruited on-camera talent and led a structured batch recording day. In a single shoot, four distinct video ads were recorded, giving Spotz multiple creative variations to test and deploy without extending timelines or budgets.
THE IMPACT
Spotz walked away with a polished set of advertising-ready video assets built specifically to support launch efforts. The batch production approach allowed the startup to move quickly, align stakeholders, and enter the market with professional creative that could be used immediately for paid social campaigns and ongoing promotion.
THE BRAND NEED
The Lupus Foundation of Wisconsin wanted to create stronger awareness around their mission while building deeper connections with people living with lupus and those who support them. They needed video content that could tell real stories, humanize the impact of the disease, and help communicate why the Foundation’s work matters.
OUR ROLE
The Wittman Media team helped create video content designed to promote the Wisconsin Chapter and highlight the personal stories of individuals impacted by lupus. The focus was on storytelling that felt honest, respectful, and approachable, allowing people to see themselves or their loved ones reflected in the mission.
In addition to production, the team provided strategic guidance on how video could be used to foster stronger connections with both the lupus community and potential donors. This included ideas around content themes, distribution, and ways to use video as an ongoing relationship-building tool rather than a one-time campaign asset.
THE IMPACT
The work helped the Lupus Foundation of Wisconsin strengthen how it communicates its mission and impact. By pairing real stories with a clear video strategy, the Foundation gained tools to connect more meaningfully with people affected by lupus while also creating clearer pathways for donor engagement and long-term support.
THE BRAND NEED
Tilesmith was looking for marketing and content guidance to help clarify what to create, how to talk about their work, and where to focus efforts to better showcase their craftsmanship and expertise.
OUR ROLE
The Wittman Media team served as a strategic sounding board for ideas, providing marketing and content consulting rather than hands-on production. This included helping Tilesmith think through content opportunities, evaluating ideas they were already considering, and offering clear, honest feedback on what would resonate most with their audience.
The team also created a structured list of content ideas that Tilesmith could use across platforms, giving them direction and reducing guesswork around what to post or create next.
THE IMPACT
Tilesmith walked away with clarity and confidence around their content direction. The consulting helped sharpen ideas, eliminate uncertainty, and provide a practical roadmap for creating content that aligns with their brand, highlights their work, and supports long-term visibility without overcomplicating the process.
THE BRAND NEED
Maranatha Education Center wanted to get started with video but needed guidance on where to begin and how to use video in a way that felt approachable, effective, and aligned with their mission.
OUR ROLE
The Wittman Media team worked with Maranatha Education Center to introduce video as a practical communication tool rather than an overwhelming production process. This included helping them understand how video could be used to share their message, connect with their audience, and build familiarity with showing up on camera.
The focus was on lowering the barrier to entry, building confidence, and creating a foundation they could continue to build on over time.
THE IMPACT
Maranatha Education Center gained clarity and confidence around using video as part of their communication and outreach efforts. What started as uncertainty turned into a clear starting point, giving them the tools and understanding needed to begin incorporating video in a sustainable and mission-aligned way.
THE BRAND NEED
We are Star67 needed a professional promotional video they could use to help book gigs and clearly show venues what the band brings to a live performance. They also wanted high-quality visuals and better organization around their media so content could actually be used instead of sitting unused.
OUR ROLE
The Wittman Media team created a promotional band video designed specifically to support booking and sales conversations. The focus was on capturing live energy, crowd interaction, and the overall experience venues care about when deciding who to book.
In addition to video, the team captured professional photos of the band in action and helped start and organize a structured video library. This ensured that all captured footage was easy to access and reuse for future promotion, social content, and booking needs.
THE IMPACT
Star 67 walked away with a polished promotional asset that clearly communicates their value as a live band, along with professional imagery to support marketing and outreach. The organized video library gave the band long-term leverage, making it easier to promote themselves consistently and confidently when pursuing new gigs.
THE BRAND NEED
Babies & Beyond was looking for ongoing support to help tell their story, communicate their impact, and build awareness around the need their organization fills within the community. They needed evergreen content that could be reused to support their mission, fundraising, and outreach efforts over time.
OUR ROLE
The Wittman Media team has partnered consistently with Babies & Beyond through event sponsorships and ongoing support of their cause. Most recently, the team captured an evergreen video series during one of their events, designed to tell a deeper, more complete story of the organization.
This included creating multiple event recap videos, capturing interviews with organization leaders, volunteers, and participants, and documenting real experiences that show how Babies & Beyond has grown, why their work matters, and the impact they continue to have on families and individuals in the community.
The focus was on storytelling that felt human, honest, and reflective of the heart behind the organization, rather than promotional or transactional content.
THE IMPACT
Babies & Beyond now has a collection of high-quality, evergreen video assets that can be used across marketing, fundraising, and awareness efforts. The videos clearly communicate the organization’s growth, the ongoing need for their services, and the real-world impact they have within the community. The organization expressed gratitude for having professional, story-driven videos that authentically represent their mission and can continue supporting their cause well beyond the event itself.
THE BRAND NEED
Wisconsin Hot Rod Radio needed video content that captured the energy, personality, and culture of the car community. Their focus was on documenting car shows and industry events in a way that felt authentic to enthusiasts while creating content they could use to grow visibility and engagement around the brand.
OUR ROLE
The Wittman Media team recorded video content at multiple car shows, capturing vehicles, people, and moments that reflected the heart of the hot rod and custom car community. The goal was not just coverage, but storytelling that highlighted why these events matter to the people who attend them.
In addition to local and regional events, the Wittman Media team traveled to the SEMA Show in Las Vegas to represent Wisconsin Hot Rod Radio at one of the largest automotive industry events in the world. While there, the team captured video content designed to extend WI HRR’s presence beyond Wisconsin and connect the brand to the broader automotive community.
THE IMPACT
The video content gave Wisconsin Hot Rod Radio a stronger visual presence and expanded their ability to share stories from both local car shows and major industry events. Representing the brand at SEMA elevated visibility, reinforced credibility within the automotive space, and provided high-value content that continued to support audience engagement well beyond the events themselves.
THE BRAND NEED
Polaris Coaching Group was looking for ongoing marketing and video support to strengthen brand visibility and communicate their message more clearly to a professional audience. The focus was on creating polished, trustworthy content that could live on platforms like Facebook and LinkedIn, where credibility and clarity matter most.
OUR ROLE
The Wittman Media team provides ongoing marketing and video content support, working closely with Polaris Coaching to shape messaging and execution over time. This includes planning and recording a series of professionally produced videos designed specifically for social platforms, with an emphasis on consistency, clarity, and brand alignment.
Rather than one-off content, the work is structured to support long-term growth by creating reusable, high-quality video assets that can be deployed across campaigns and thought leadership initiatives.
THE IMPACT
Polaris Coaching is building a strong foundation of professional video content that supports visibility, authority, and connection with their audience. The ongoing partnership allows the brand to stay consistent, show up confidently on key platforms, and use video as a reliable tool for marketing and relationship-building as the brand continues to grow.
THE BRAND NEED
She Steps Forward was looking for guidance on content and marketing strategy to better communicate their mission, reach the right audience, and show up with clarity and consistency.
OUR ROLE
The Wittman Media team provided consulting focused on content direction and marketing strategy. This included helping evaluate existing ideas, identifying gaps in messaging, and offering strategic feedback on how content could better support visibility, engagement, and alignment with the organization’s goals.
The work emphasized simplicity and focus, ensuring ideas were actionable and connected to the audience She Steps Forward serves.
THE IMPACT
She Steps Forward gained clearer direction around what content to create and how to approach marketing decisions with more confidence. The consulting helped reduce guesswork, sharpen strategy, and create a more intentional path forward for communicating their message and growing their impact.
THE BRAND NEED
Veritas Leadership Group needed a better way to extend its reach and connect with a wider audience. The challenge was distribution and presentation, not substance. They wanted to make their content more accessible, engaging, and effective across social platforms.
OUR ROLE
The Wittman Media team broke down existing long-form video content into short-form pieces designed specifically for social platforms. In addition to content repurposing, the team consulted on video setup and presentation.
This included guidance on background, framing, and overall visual environment, along with recommendations on how to better use video to create connection, clarity, and consistency with a broader audience.
THE IMPACT
The short-form strategy produced hundreds of thousands of views in a very short period of time and contributed to rapid growth in page following and visibility. By pairing strong existing content with intentional short-form execution and improved video presentation, Veritas Leadership Group was able to dramatically expand reach and strengthen audience connection without increasing long-form production.
THE BRAND NEED
Laura Naiser Mindset Coaching needed support building confidence on camera and understanding how to approach content strategically. The goal was to remove hesitation around video and create a clear, sustainable way to show up consistently without overthinking the process.
OUR ROLE
The Wittman Media team coached Laura through the fundamentals of being on camera, focusing on comfort, delivery, and authenticity rather than perfection. We also worked through content strategy, helping clarify what to say, who it was for, and how video could support her coaching goals over time.
The approach was guided and encouraging, designed to make video feel approachable and aligned with her voice and brand.
THE IMPACT
Laura gained confidence in being on camera and walked away with a clearer understanding of how to use video intentionally. Video shifted from a source of uncertainty to a practical tool she could use to connect with her audience and support the growth of her coaching practice.
THE BRAND NEED
The Business Source LLC wanted to create a video podcast centered around John Russell’s book and ideas, but needed a sustainable way to produce content consistently and use it to grow visibility on YouTube. Prior to working together, the channel had very limited reach and engagement despite years of existing content.
OUR ROLE
The Wittman Media team partnered with John to design a long-term video strategy built around batching and repurposing. Over the course of a year, we batch recorded more than 120 videos, focusing on long-form conversations that could live as a video podcast.
From those long-form recordings, the team systematically pulled short-form clips designed to promote the book, reinforce key ideas, and drive discovery on YouTube. The process emphasized consistency, clarity, and making each recording work across multiple formats rather than relying on one-off episodes.
THE IMPACT
After working with the Wittman Media team, the YouTube channel experienced explosive growth in a relatively short period of time. Overall views increased by tens of thousands of percent compared to the previous multi-year period, and subscriber growth accelerated by several thousand percent.
The combination of long-form video, intentional short-form repurposing, and consistent execution transformed the channel from a low-visibility asset into a major driver of reach and brand awareness. The video podcast became a scalable system that supported both the book and The Business Source brand long term.
THE BRAND NEED
Bacon with Billy was created as an owned media brand to explore how storytelling, humor, and consistency can drive audience growth and engagement. The goal was not just to make entertaining content, but to build a repeatable creative system that blends character, narrative, and production discipline into a recognizable brand.
OUR ROLE
The Wittman Media team developed Bacon with Billy from the ground up, including concept development, character creation, tone, format, and ongoing content strategy. The show centers around Billy the Baker and the larger Baconverse, combining cooking, comedy, exaggerated lore, and recurring segments to create a distinct identity that stands out in a crowded content space.
The team handles end-to-end production, scripting, filming, editing, and distribution, while also designing the content to work across long-form episodes and short-form clips. Each episode is built to entertain first, while quietly demonstrating how structured creativity, world-building, and consistency can sustain a brand over time.
THE IMPACT
Over the past two years, Bacon with Billy has grown to more than 840 subscribers and generated over 350,000 total views. Beyond raw growth, the brand has developed a recognizable voice, loyal audience, and expandable creative universe that continues to evolve.
Bacon with Billy serves as a live case study in owned media, audience retention, and creative brand building. It demonstrates how humor, narrative, and disciplined execution can work together to create momentum, longevity, and genuine connection with an audience.
THE BRAND
Rock River Tap wanted a video they could use on their website to clearly tell their story. The goal was not an ad, but a piece of content that felt authentic to the bar, the people behind it, and the role it plays in the community. They needed something that made first-time visitors feel connected before ever walking through the door.
CREATIVE APPROACH
I focused on capturing the personality, history, and atmosphere of the tap in a way that felt genuine and inviting. The video was built to live on their website as a storytelling asset, not a short-term promotion. The emphasis was on clarity, warmth, and letting the brand speak for itself rather than forcing a sales message.
THE IMPACT
The video was viewed over 2,000 times and was repeatedly mentioned by customers who traveled from outside the area and stopped in specifically because of it. Beyond driving awareness, the quality and effectiveness of the work opened the door to a broader relationship, leading to opportunities with the Tavern League of Wisconsin.
Wittman Media partners with service companies to build solid marketing systems that remove chaos and help them scale with faster growth, cleaner processes, and long lasting results.
