Why Video Should Matter to You
Wittman Media helps connect brands with their audience through video because every brand has a story to tell.
In today’s digital landscape, businesses are faced with a myriad of opportunities and challenges when it comes to connecting with their audience (customers) base. One of the most effective ways to build credibility and value is through the strategic use of video content. At Wittman Media, we help brands connect to their audience through video.
1. Captivating Your Audience
Capturing your audience’s attention is no small feat. Video is a dynamic medium that can not only grab attention but also hold it. When an audience goes to a social media site, like YouTube, they are looking to learn or to laugh. Utilizing video(s) throughout your marketing strategy can have the power to keep your audience engaged, informed and primed to purchase when they are ready.
Your customers are seeing around 10,000 ads every day. What are you doing to stand out beyond the noise to connect to your audience? Video content is one way to strategically bring value to your audience by answering their questions, helping them with their small projects, or positioning your brand as an expert source of information.
2. Building Trust and Credibility
Trust is the cornerstone of any successful business relationship, and Wittman Media is dedicated to helping you continue to build trust with your audience by working with your brand to create quality video content. By consistently delivering valuable information, you establish yourself as a trusted source, fostering credibility that can convert leads into loyal longer term customers.
The larger your audience grows the more opportunities you have to create conversions. More conversions equals more revenue. Continue to serve your audience valuable content and video for long lasting relationships and repeat business.
3. Enhancing SEO and Visibility
Videos live on the internet when you’re not working. They are available to be in front of the audience 24 hours a day, 7 days a week, 365 days a year. Videos are great tools your brand should be using to engage with your audience.
Search engines favor fresh and relevant content, and Wittman Media is here to make sure your business serves your audience with the information they are looking for. With continued regular updates of your video content, you’ll enjoy increased visibility, helping more potential customers discover your brand.
4. Diverse Video Expertise
Wittman Media understands that connecting with current or future employees is as vital as connecting with customers. We can help you harness the potential of video to strengthen your internal communication, save time, and cultivate a thriving organizational culture.
Whether you require product demonstrations, explainer videos, customer testimonials, company culture showcases, employee spotlight videos, training videos or any other type of video content, can help you save time, continue to build brand awareness, and increase your revenue.